mdrn-ly: notes on light, form, and modern living.
A monthly letter from the Pure MDRN studio — thoughts on design, lighting, and the spaces we live with.
About Us
Pure MDRN™ is a San Francisco-based lighting studio creating modern, minimalist designs inspired by mid-century and architectural forms. Our work focuses on calm geometry, warm ambient light, and sculptural presence - lighting designed to live quietly and intentionally within a space.
Each piece is designed and made to order in our studio, using a thoughtful, small-batch approach that prioritizes precision and material efficiency. We work with plant-based PLA, a durable bioplastic derived from renewable resources, chosen for its low-waste properties and refined surface quality.
Rather than designing for trends, Pure MDRN creates lighting meant to feel considered and enduring - objects defined by restraint, warmth, and clarity of form.
Designed & Made in San Francisco
Every Pure MDRN piece is designed and made in-house at our San Francisco studio. From concept to final print, we craft each item with care — combining modern design principles with sustainable, small-batch production.
Sustainable Materials
We 3D print using PLA and PETG — two materials known for their low environmental impact. PLA is a biodegradable bioplastic made from renewable resources like corn starch, while PETG is a durable, fully recyclable plastic. Together, they allow us to create with intention and reduce waste without compromising on quality or design.
Founder & Designer
Pure MDRN was founded by Iliya, whose nearly 15 years of experience in interior and product design have shaped a deep appreciation for thoughtful, modern living. He co-founded two interior decor brands with reach spanning from Europe to Asia and participated in major design trade shows across Europe. With a hands-on approach and a love for the creative process, Iliya brings each Pure MDRN™ piece to life — from concept to final form — creating objects that have personality and become the focal point of any space.
Our products often spark questions from guests — and we know you’ll be excited to invite people over just to show off your new interior additions.
MDRN news & updates
View all-
Digital Gift Cards Are Here
Pure MDRN introduces digital gift cards — a simple, thoughtful way to gift modern lighting and décor. Delivered instantly by email and redeemable across our collection.
Digital Gift Cards Are Here
Pure MDRN introduces digital gift cards — a simple, thoughtful way to gift modern lighting and décor. Delivered instantly by email and redeemable across our collection.
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Why Our Lamps Feel Different — And Why the Mate...
Pure MDRN lamps are designed with intention from the inside out. This article explores the modern, plant-based material behind our lighting, why it was chosen, and how it shapes light,...
Why Our Lamps Feel Different — And Why the Mate...
Pure MDRN lamps are designed with intention from the inside out. This article explores the modern, plant-based material behind our lighting, why it was chosen, and how it shapes light,...
MDRN-ly notes
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When Easier Isn’t Better (sometimes)
Why choose analog in a digital world (sometimes)? A quiet reflection on books, records, and the value of limits in modern life.
When Easier Isn’t Better (sometimes)
Why choose analog in a digital world (sometimes)? A quiet reflection on books, records, and the value of limits in modern life.
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Analog Rituals: On Listening Slowly
A quiet essay on listening slowly, foreground sound, and the analog rituals that bring intention and presence into modern interiors.
Analog Rituals: On Listening Slowly
A quiet essay on listening slowly, foreground sound, and the analog rituals that bring intention and presence into modern interiors.
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The Modern Bedside Ritual
A quiet reflection on the modern bedside as a place of transition - where warm, ambient light, visual calm, and simple evening rituals help the day gently come to an...
The Modern Bedside Ritual
A quiet reflection on the modern bedside as a place of transition - where warm, ambient light, visual calm, and simple evening rituals help the day gently come to an...